How 58 makes money: Revealing the business model of the classified information giant
As China's leading classified information platform, 58.com has continued to maintain high attention in recent years. This article will combine the hot topics across the Internet in the past 10 days and analyze the profit model of 58.com through structured data.
1. 58.com’s core business segments and revenue composition
| Business segment | source of income | Proportion (2023) |
|---|---|---|
| Member services | Corporate membership fee | 38% |
| online marketing | Ad display/click charges | 45% |
| value-added services | Value-added functions such as pin/expedited | 12% |
| Other business | Financial/recruitment and other derivative services | 5% |
2. Profit strategies reflected in recent hot topics
According to network-wide data analysis, 58.com has recently made frequent moves in the following areas:
1.Deepening of local life services: To form differentiated competition with Meituan and Ele.me, focusing on low-frequency, high-priced services such as moving and maintenance.
2.Recruitment business upgrade: The "58 Rubik's Cube" intelligent recruitment system was launched, and the company's payment conversion rate increased by 23%.
3.Big data precision marketing: The advertising delivery system based on user portraits enables advertisers to achieve an average ROI of 1:5.8.
| business line | quarterly growth rate | Changes in unit price |
|---|---|---|
| Real estate services | +15% | +28% |
| Recruitment services | +22% | +19% |
| used car | +8% | +12% |
3. Exploration of innovative profit models
1.SaaS services: Provides store management systems for small and medium-sized merchants, and annual fee-based revenue has grown rapidly.
2.Transaction commission: A 1-3% transaction fee will be charged in some high-frequency trading scenarios on a pilot basis.
3.Data services: Data products such as industry analysis reports have become new growth points.
4. Cost control and efficiency improvement
| Project | 2022 | 2023 | change |
|---|---|---|---|
| customer acquisition cost | 58 yuan/person | 43 yuan/person | -26% |
| Customer service efficiency | 120 orders/person/day | 185 orders/person/day | +54% |
5. Forecast of future profit growth points
1.Deep cultivation in vertical fields: Focus on developing the three pillar businesses of real estate, automobiles and recruitment.
2.Intelligent upgrade: The AI customer service system is expected to reduce operating costs by 30%.
3.Ecological closed-loop construction: Transform from an information platform to a transaction service platform.
From the above analysis, it can be seen that 58 cities passedDiversified profit modelandContinuous business innovation, maintaining strong profitability in the field of classified information. In the future, with the deepening of digital transformation, there will be greater room for release of its commercial value.
check the details
check the details
en
