What brand of clothes do you wear in Shanghai? Analysis of the latest trends in 2024
As fashion trends change rapidly, Shanghai, as the fashion capital of China, has always been at the forefront of trends. This article will combine the hot topics and hot content on the Internet in the past 10 days to analyze the most popular brands and fashion trends in Shanghai, and attach structured data for reference.
1. Top 5 popular clothing brands in Shanghai
| Ranking | Brand | Popular items | Style features |
|---|---|---|---|
| 1 | Lululemon | Yoga pants, sports bra | Sports and leisure, comfortable and versatile |
| 2 | Uniqlo | U series T-shirts, light down jackets | Minimalism, high cost performance |
| 3 | COS | Silhouette suits, knitted dresses | Nordic minimalism and high-end feel |
| 4 | Maison Margiela | Split-toe shoes, deconstructed jacket | Avant-garde design, niche trends |
| 5 | Muji | Linen shirts, basic knits | Japanese nature, no logoism |
2. Analysis of Shanghai Street Wear Trends
1.Athleisure continues to be popular: The mix and match of Lululemon and Nike has become the standard for Shanghai fashionistas, and the trend of wearing yoga pants with an oversized sweatshirt continues to grow.
2.Minimalism is back: Uniqlo U series and COS silhouette items are highly sought after, emphasizing the "less is more" dressing philosophy.
3.The rise of niche designer brands: Maison Margiela, Jacquemus and other brands attract young consumers with their unique designs. Split-toe shoes and asymmetric tailoring have become highlights.
3. Seasonal outfit recommendations (spring and summer 2024)
| occasion | Recommended brands | Matching plan |
|---|---|---|
| commuting | COS、Theory | Blazer + high-waisted straight pants + loafers |
| dating | Self-Portrait, Reformation | Lace dress + strappy sandals |
| Leisure | Lululemon, Uniqlo | Sports bra + cycling pants + dad shoes |
4. Consumer purchasing channel preferences
Data shows that Shanghai consumers prefer the following purchasing methods:
| channel | Proportion | Popular platforms |
|---|---|---|
| Offline flagship store | 45% | Jing'an Kerry Center, Taikoo Li Qiantan |
| E-commerce platform | 35% | Tmall flagship store, Dewu |
| second hand transaction | 20% | Red Bolin, Xianyu |
5. Forecast of future trends
1.Functional apparel growth: The demand for sun protection clothing and breathable and quick-drying fabrics has increased significantly.
2.National fashion brands accelerate penetration: Local brands such as Randomevent and Roaringwild continue to expand their influence among young people in Shanghai.
3.Sustainable fashion is valued: The search volume for second-hand luxury goods and environmentally friendly material items increased by 30% year-on-year.
As a fashion trendsetter, Shanghai's clothing choices not only reflect an international vision, but also integrate local aesthetics. Whether you're looking for comfort or design, you'll find your style in this city.
check the details
check the details
en
