What’s so good about a toy fair? An inventory of hot topics and hot content on the entire network in the past 10 days
With the rapid development of the toy industry, various toy exhibitions have become important platforms for brand display, new product release and industry communication. This article has compiled the topics and hot content related to toy fairs that have been hotly discussed across the Internet in the past 10 days to help you understand the latest trends and provide reference for participating in or visiting the exhibition.
1. Inventory of popular toy exhibitions
| Exhibition name | time | location | Highlights |
|---|---|---|---|
| 2024 Shanghai International Toy Fair | October 15-17, 2024 | Shanghai New International Expo Center | Focus on smart toys and new IP licensed products |
| Guangzhou International Toy and Model Exhibition | November 8-10, 2024 | Guangzhou Poly World Trade Expo Center | Covering trendy toys, building blocks, and educational toys |
| Shenzhen International Children's Products Exhibition | December 5-7, 2024 | Shenzhen Convention and Exhibition Center | Mother-infant and toy linkage, innovative design award |
2. Top 5 hot topics in the exhibition
| Ranking | topic | Number of discussions (10,000) | core content |
|---|---|---|---|
| 1 | AI toys become a new trend | 12.5 | Voice interaction and programming education products attract attention |
| 2 | Guochao IP joint model | 9.8 | Cultural elements such as the Forbidden City and Dunhuang are integrated into toy design |
| 3 | Sustainable toy materials | 7.2 | Biodegradable plastics and bamboo toys become a trend |
| 4 | Trendy blind box cooling | 6.4 | Consumers prefer transparent purchasing patterns |
| 5 | STEAM educational toys | 5.9 | Scientific experiment sets and robot programming are very popular |
3. Must-see strategies for exhibitors
1.Plan your route in advance: Large-scale exhibitions are usually divided into multiple theme exhibition areas. It is recommended to download the booth map in advance according to the goals.
2.Pay attention to the new product launch conference: Leading brands such as Lego and Bubble Mart will release limited editions on the first day of the exhibition.
3.Participate in interactive activities: Many booths have experience areas where you can try out the products on site and receive samples.
4.Business docking skills: Carry electronic company information and record key contact information when negotiating with suppliers.
4. Three major trends in the toy industry in 2024
1.Accelerating technological integration: The proportion of AR/VR toys and wearable devices increased by 30%.
2.Emotional design: The demand for stress relief toys and pet interactive toys that relieve anxiety is growing.
3.Expansion for all ages: The adult collectible toy market has exceeded 8 billion yuan.
Conclusion
Through the analysis of recent hot spots, it can be seen that toy exhibitions are not only product display windows, but also industry trendsetters. Whether exhibitors are looking for business opportunities or consumers are discovering new products, only by grasping trends can we maximize the value of the exhibition. It is recommended to pay attention to official channels to obtain the latest information and arrange your itinerary appropriately.
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