What to wear in summer: Hot topics and outfit guides across the internet
With the arrival of summer, clothing has become a hot topic that people pay attention to. In the past 10 days, the discussion around summer clothing on the Internet has mainly focused on the three keywords of coolness, comfort and fashion. The following are hot topics and summer outfit recommendations compiled to help you find the most suitable outfit in the hot summer.
1. Hot topics on summer clothing in the past 10 days across the Internet

| Ranking | hot topics | Discussion popularity | Main platform |
|---|---|---|---|
| 1 | "Dopamine Outfit" Summer Edition | ★★★★★ | Xiaohongshu, Douyin |
| 2 | Sun protection clothing buying guide | ★★★★☆ | Weibo, Zhihu |
| 3 | Men's summer shorts matching | ★★★☆☆ | Station B, Hupu |
| 4 | Retro style dresses are back | ★★★☆☆ | Taobao Live, Kuaishou |
| 5 | Environmentally friendly material summer clothing | ★★☆☆☆ | WeChat public account |
2. List of must-have clothing for summer
Depending on hot topics and actual needs, summer clothing can be chosen from the following aspects:
| Category | Recommended items | Features | Applicable scenarios |
|---|---|---|---|
| Tops | Pure cotton T-shirt, chiffon shirt | Breathable and sweat-absorbent | Daily, leisure |
| Bottoms | High-waisted shorts, wide-leg pants | Cool and slimming | work, travel |
| dress | Floral skirt, suspender skirt | Convenient and sweet | date, vacation |
| sun protection | Sun protection clothing, ice sleeves | UPF50+ | outdoor sports |
| accessories | Straw hat, sunglasses | Stylish and practical | All scenes |
3. Analysis of 2023 Summer Fashion Trends
Combining data from major e-commerce platforms and social media, this year’s summer clothing trends are as follows:
1.Color brightening: High-saturation “dopamine colors” have become the first choice among young people, such as bright yellow, rose red, etc.
2.Lightweight material: New fabrics such as ice silk and Tencel are popular for their cooling properties, while traditional pure cotton still occupies the mainstream.
3.Diversified styles:
4.Functional specialization: Sales of clothing with UV protection function increased by 35% year-on-year, and the cool series launched by sports brands became a hot item.
4. Practical suggestions for summer dressing
1.Layered dressing method: When the temperature difference between indoor and outdoor is large, you can use the combination of "wearing a sling inside + wearing a sun protection shirt outside".
2.Color matching principles: There should be no more than three main colors, and a combination of "bright color + basic color" is recommended, such as pink with white.
3.Material selection tips: Quick-drying fabrics are preferred in hot and humid areas, and natural materials such as linen can be used in dry areas.
4.Special occasion outfits:
| occasion | Recommended combination |
|---|---|
| workplace | Silk shirt + suit shorts |
| beach | Blouse+Bikini |
| dating | Tea break skirt+strap sandals |
5. Purchase channels and price reference
| Category | Affordable price (yuan) | Mid-range (yuan) | High-end (yuan) |
|---|---|---|---|
| T-shirt | 50-100 | 100-300 | 300+ |
| dress | 100-200 | 200-500 | 500+ |
| sun protective clothing | 80-150 | 150-400 | 400+ |
Summer clothing selection should consider not only fashion, but also practicality and comfort. It is recommended to give priority to purchasing basic items based on personal budget and actual needs, and then match them with popular elements of the season. At the same time, it should be noted that climate differences in different regions will affect clothing selection. In humid areas in the south, more attention should be paid to breathability, while in dry areas in the north, sun protection performance can be considered.
From the above analysis, it can be seen that the summer clothing market in 2023 shows the characteristics of diversification, functionality and personalization. While consumers are pursuing beauty, they are also paying more and more attention to the practical value and sustainability of clothing. Hopefully this guide will help you create a summer wardrobe that’s both stylish and comfortable.
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