How much does a Christmas tree usually cost? 2023 Popular Buying Guide and Price Analysis
As Christmas approaches, Christmas trees have become one of the hottest topics on the Internet recently. Whether it is online e-commerce platforms or offline shopping malls, sales of Christmas trees continue to rise. This article will combine the popular search data of the past 10 days to analyze the price trends, type comparisons and purchasing suggestions of Christmas trees for you.
1. Comparison of popular types and prices of Christmas trees in 2023
| Type | height range | Average price (yuan) | Popular brands |
|---|---|---|---|
| PVC artificial tree | 1.2-2.4 meters | 150-600 | IKEA, Balsam Hill |
| PE simulation tree | 1.5-3 meters | 300-2000 | National Tree, Best Choice |
| real christmas tree | 1-2.5 meters | 200-800 (floating according to variety) | Direct supply from local farms |
| mini desktop tree | 0.3-0.8 meters | 50-200 | MUJI, M&G Stationery |
2. Key factors affecting price
1.Material differences: PE material is more realistic than PVC, and the price is 30%-50% higher. Recent hot searches show that the search volume for "PE cedar model" has increased by 120% year-on-year.
2.height and decoration: For every 0.5 meter increase in height, the price increases by an average of 35%. The style with pre-installed lighting is 200-500 yuan more expensive than the basic model.
3.Regional spread: The price of real trees in northern cities is 20% lower than in the south (difference in transportation costs), while artificial trees in Jiangsu, Zhejiang and Shanghai free shipping areas have the largest discounts.
3. Summary of popular promotion information across the entire network (December data)
| platform | Activity content | Discount range | Examples of best-selling models |
|---|---|---|---|
| Tmall | Christmas tree category: 40% off for orders over 300 | Starting from 15% off | 1.8m PE pine needle model |
| Jingdong | The second item is half price | 30% off combo price | 2.1 meters with lighting set |
| Pinduoduo | Ten billion subsidy area | 30% below market price | 1.5m PVC basic model |
4. Analysis of consumer decision-making trends
According to Xiaohongshu’s notes in the past 7 days:
-environmental awarenessRising: Discussion of reusable artificial trees up 65%
-Internet celebrity modelPopular: Searches for white and pink Christmas trees increased by 200% month-on-month
-DIY needsIncrease: "Homemade Christmas Tree" related tutorials have been played more than 5 million times
5. Purchase suggestions
1.home user: Recommend a 1.8-2.4 meter PE material tree. The budget should be controlled within 800 yuan. You can use the e-commerce platform to get full discounts across stores.
2.Rental group: Choose the foldable model under 1.2 meters, with a price range of 150-300 yuan, which is easy to store.
3.business place: Considering large trees above 3 meters, it is recommended to purchase through wholesale channels, and you can enjoy a 15%-20% discount for bulk purchases.
Note: The above price data statistics are from December 1 to December 10, 2023, and there may be short-term fluctuations due to promotional activities.
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